The sports industry is seeing prolific growth – and it is now estimated to be worth between $600-700 billion a year to the global economy. Our course aims to help you acquire the skills and attributes to become a leader in this dynamic, growing sector.
As demand grows for sport management graduates with relevant expertise, skills and knowledge of the sector, our Master’s degree aims to prepare you to be a professional sport management practitioner, with the theoretical knowledge, skills and personal attributes to become a leader in your chosen sport sector.
Students who want to further enhance their employability will have the unique opportunity to convert this course into a 2-year MSc Sport Management with Professional Experience. This pathway, subject to additional fees, availability and a competitive application process, can give you the opportunity to conduct an extended professional experience of up to 12 months, taking place immediately after the two taught semesters and before the dissertation or consultancy project.
The educational aims of the course are to introduce students to a range of concepts and theories that will enable them to critically analyse sport organisations, contexts and functions.
This will allow you to develop your analytical and decision-making skills and your ability to apply knowledge and understanding of sport management to complex or difficult issues, both systematically and creatively, to improve business and management practice, including within an international context.
Sport industry-specific modules will help you develop a sound understanding of the sport business in order for you to be able to make a significant contribution to your employer.
Why choose this course?
There’s never been a more exciting time to pursue careers within the global sport industry, which is booming in terms of greater sport participation, the development of new sports, a growth in sport facilities and a flourishing of sport events taking place around the world.
There is the opportunity to convert the MSc Sport Management into the MSc Sport Management with Professional Experience award, if you are able to secure a relevant work placement, which can be up to 12-months long. Securing a placement will be the responsibility of the student, but they will be offered the support of the Faculty’s Business Futures team and professional networks.
There are opportunities to do a consultancy project supported by an internship, subject to a competitive application and selection process, which greatly enhances the employability of students as it demonstrates their capacity to manage projects and put theory into practice. Internships may carry an additional cost, depending on the type of internship secured.
Our Master’s in Sport Management has been developed with feedback from employers and is designed with the needs of both you as the student, and the sports industry in mind. You will have the opportunity to hear from industry professionals and have the option of putting your learning into practice through a company internship, which will be subject to a competitive application process and may incur an additional cost. There is also the opportunity to undertake a student project – in the past these have been focused on organisations such as Tottenham Hotspur, Opta, CONI (Italian National Olympic Committee) and the Football Foundation.
Special emphasis is placed on developing your analytical and creative skills, crucial for sound decision making, innovative problem solving and developing flexible business strategies, through the extensive use of examples, case studies, group work and projects.
You’ll be taught by expert staff who have mix of practitioner experience and high academic profiles, and who have published various academic work on different parts of the sport sector.
International experience opportunities
The course has a strong international focus throughout and this is supported by making the most of the multicultural student mix and the diverse teaching team. The introduction of an optional international field trip in 2015-16 proved a successful addition, very enriching for students’ experience, and is something which is expected to continue.
This international focus will be further developed by including more opportunities for international guest speakers (including webinars) and for collaborations with students from overseas institutions (e.g. Online international Learning (OiL) projects).
The course involves a range of modules with a national and international focus that are taught in an inter-culturally diverse learning environment.