MSc Electronics and Information Technology

Electronics and information technology are vital for global industries to function, and career opportunities continue to increase in the sector. The MSc Electronics and Information Technology course will develop your ability to manage new technologies and ensure high levels of product quality. It is ideal if you want a career in the electronics or IT industry, or if you already work in the engineering industry and want to enhance your potential.

With this flexible Masters in Electronics and Information Technology, you can tailor your qualification to suit your individual needs and build on your existing studies and experience. The electronics course includes a 15-week project, which you may conduct in industry and could lead to job opportunities when you graduate. You will work on industrial case studies and be involved in ‘live’ mini-projects. If you study part-time and continue working in the electronics industry, you may be able to relate your major project to an aspect of your company’s work.


What you will study

Mandatory modules are the Product Management and the Major Project. You will then select the rest of your study programme from the modules below in discussion with the course leader.

Modules include:

  • Satellite Communications
  • Digital Communication Systems
  • Applied Digital Signal Processing
  • Modern Power Electronics
  • Embedded System Design
  • Optoelectronic Devices for Telecommunications
  • Product Innovation and Entrepreneurship
  • Masters Major Individual Project (core)

Teaching

The MSc Electronics and Information Technology course is delivered in three major blocks to offer an intensive but flexible learning pattern, with two start points each year – February and September. There are six taught modules and a 15-week major project.

Assessment

Typically, each module will be assessed through 50% coursework and 50% tests in class.



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MSc Pharmaceutical Chemistry

The MSc Pharmaceutical Chemistry is aimed at graduates with a BSc in Chemistry or closely related degree who wish to tailor their expertise towards jobs in the pharmaceutical industry. It will also appeal to graduates with a BSc Pharmaceutical Science who wish to pursue an Masters qualification in their field.

The main part of the postgraduate pharmaceutical chemistry degree is a work-based learning module in which you can undertake a research project, either in our specialist labs at USW or possibly as part of an industry-based work placement. Throughout the masters course, you will study formulation and medicinal chemistry, as well as industry specific topics such as quality assurance and management and a Prince 2 qualification, giving you the advanced knowledge, skills and experience to compete for sought after roles in the pharmaceutical sector.


What you will study

You will study the following modules (Core/Optional):

  • Analytical Techniques and Quality in the Laboratory
  • Advanced Formulation Science
  • Medicines: Scale-up, Formulation, and Manufacture (optional)
  • Project Management and Techniques
  • Advanced Research Topics in Chemistry (optional)
  • Quality in the Manufacture and Distribution of Medicines
  • Major Research Project, Professional Practice And Employability
  • Advanced Materials for Energy Application (optional)
  • Toxicology (optional)

Teaching

The MSc Pharmaceutical Chemistry course is delivered primarily in block mode. A blended learning and teaching approach is used to provide you with key and subject specific skills. Typically all modules will consist of a mix of lectures, tutorials, and workshops/practical laboratory sessions. Students are provided with numerous learning activities including written coursework; project work; group work; practicals (with group sizes tailored to the activity); problem solving sessions; self­-study assignments; oral and poster presentations; independent study; work related learning and on-line self assessments.

The pharmaceutical chemistry course is full time for one year, and each module is generally around 48 hours of contact spread over two to three weeks. The first term is spent doing mainly taught modules, the second term is for the work placement/project.


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MSc Artificial Intelligence

USW’s new MSc Artificial Intelligence is a conversion course aimed at graduates who would like to broaden their existing knowledge and open up a new career path.

Artificial intelligence aims to automate the completion of highly complex tasks and increase productivity, as well as use data to get a competitive edge or increase market share.

As a result, artificial intelligence has broad application in a variety of industries from mobile communications and computer security to healthcare, manufacturing, marketing and financial services and is a key growth area for jobs.

The AI masters will develop technical training in the fundamentals of artificial intelligence including machine learning techniques; autonomous systems; deep learning and computational intelligence, as well as core skills in data analysis, project management and research.

You will learn to think logically and creatively, and to communicate effectively, both orally and in writing, for technical and lay audiences. Applications from engineering, IT, science, mathematics or business graduates in particular are welcomed. All entrants must have strong numeracy and IT skills.


What you will study

Modules include work based on research by the Computer Science and Artificial Intelligence Paradigms (CSAIP) research group.

  • Project Management and Research Methodology – 20 credits
    Project Management and Research Methodology provides students with the opportunity to plan a project using appropriate methods, techniques and tools, taking into account relevant risks and ethical issues, and undertake a literature review and other development activities to improve their understanding of the situation and/or produce organisational change.
  • Principles of Computing – 20 credits
    Principles of Computing provides students with the opportunity to demonstrate a comprehensive understanding of current developments in computer technology, programming and database systems and to apply appropriate practices, tools and techniques to produce a solution to a problem where there are many interacting factors.
  • Applied Statistics for Data Science – 20 credits
    Applied Statistics for Data Science provides students with the opportunity to understand the concepts and theory of statistical analysis, and explain the wider context of their value in Data Science as well as determine and use statistical techniques to assess practical situations and interpret real-world complex data.
  • Knowledge-Based Systems – 20 credits
    Knowledge-Based Systems provides students with the opportunity to gain a broad introduction to applicable artificial intelligence alongside practical skills designing and developing knowledge-based systems used to support human decision-making, learning and action, and appreciate their implications to society.
  • Machine Learning and Autonomous Systems – 20 credits
    Machine Learning and Autonomous Systems provides students with the opportunity to build a foundational understanding of machine learning and autonomous systems, approaches to their design and development, areas of application, available tools and their implications to society.
  • Deep Learning – 20 credits
    Deep Learning provides students with the opportunity to build on their knowledge of machine learning and explore the field of deep learning, areas of their application, approaches to the design and development of solutions to problems and available tools.

Teaching

This AI masters is aimed at graduates with engineering, science, IT, mathematics or business backgrounds who have strong numeracy and IT skills.

It is delivered in four major blocks to offer an intensive but focused learning pattern. Full-time students will typically spend 12 hours in classes and 24 hours outside of classes each week.

If you choose to study part-time, this is reduced to around six hours each week. You will study through lectures, tutorials, practical sessions, seminars and projects.

You will need to spend a significant amount of time working independently, reading and preparing for assessments.

You will also work on a significant research project of your own choice, where strong independent thinking, critical analysis and project management skills will be important.

Assessment

Assessment is primarily by coursework (94%), varying from a research-style paper or essay to practical assignments.

You will also work on a significant research project of your own choice, where strong independent thinking, critical analysis and project management skills will be important.


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MSc Computer Science

Computer science is one of the fastest growing subjects around the world. From its theoretical and algorithmic foundations to cutting-edge development in robotics and intelligent systems, it is a wide field which needs an increasing number of suitably educated individuals to support it.

This computer science masters introduces you to a number of software and hardware technologies and their real world applications.

You’ll learn about abstraction, complexity, evolutionary change, sharing of common resources, security and concurrency.

From system functionality to usability and performance, you’ll also be better placed to solve real-life problems with an understanding of how they affect people’s lives.


What you will study

Object Oriented Programming with Data Structures and Algorithms – 40 credits
Object Oriented Programming with Data Structures and Algorithms provides students with opportunity to obtain advanced knowledge and practical skills in the analysis, synthesis, design and implementation of advanced algorithms and data structures. Students will gain skills in Implementation and performance analysis of advanced data structures such as: Queues, B-trees, Oct-tree, Quad-trees, AVL, binary space partitioning grids or multi-resolution maps.

Data Mining – 20 credits
Data Mining provides students with opportunity to appreciate the value of data mining in solving real-world problems by conveying foundational concepts of data mining, big data, and data analytics. Students will gain knowledge of key concepts, algorithms, and techniques commonly used in data mining and big data tools for collection and analysis of data sets.

Distributed Computing – 20 credits
Distributed Computing provides students with opportunity to gain a detailed understanding of the underlying principles associated with distributed computer systems, both from an academic and commercial perspective. Students will work on Developing simulations to demonstrate understanding of distributed system environments and well as cover issues surrounding distributed privacy and security.

Project Management and Research Methodology – 20 credits
Project Management and Research Methodology provides students with the opportunity to plan a project using appropriate methods, techniques and tools, taking into account relevant risks and ethical issues, and undertake a literature review and other development activities to improve their understanding of the situation and/or produce organisational change.

Robotics – 20 credits (optional)
Robotics provides students with opportunity to develop analytic and practical skills in the design and critical evaluation of the elements of a robotic system also to demonstrate the ability to specify and appraise robotic and agent-based systems. Students will cover concepts such as advanced architectures for robot control robot vision and navigation as well as advanced (and low level) robotics design, analysis and implementation/

Mobile Application Development – 20 credits (optional)
Mobile Application Development provides students with opportunity to demonstrate the application of the theoretical and practical knowledge of the technologies associated with building robust distributed network-based mobile applications. Students will get to further develop skills in designing, implementing, testing and critically evaluating mobile technologies and robust distributed network-based mobile applications

Intelligent Systems – 20 credits (optional)
Intelligent Systems provides students with opportunity to provide a broad theoretical and practical introduction to applicable artificial intelligence and the design and development of intelligent systems. Students will cover concepts such as knowledge representation and reasoning, machine learning and multi-agent systems.

MSc Project – 60 credits
The highlight of the course for many students is the individual project, undertaken under the supervision of one of the lecturing team, where they get to apply what they have learned to a scenario that is complex and demanding.


Teaching

This postgraduate computing course is delivered in four major blocks to offer an intensive but focused learning pattern. Full-time students will typically spend 12 hours in classes and 24 hours outside of classes each week.

If you choose to study part-time, this is reduced to around six hours each week. You will study through lectures, tutorials, practical sessions, seminars and projects.

You will need to spend a significant amount of time working independently, reading and preparing for assessments. Assessment is primarily by coursework, varying from a research-style paper or essay to practical assignments.

You will also work on a significant research project of your own choice, where strong independent thinking, critical analysis and project management skills will be important.

Assessment

Assessment is primarily by coursework (94%), varying from a research-style paper or essay to practical assignments.

You will also work on a significant research project of your own choice, where strong independent thinking, critical analysis and project management skills will be important.


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MA Design Innovation

This degree is based at USW’s purpose-built campus, in the creative centre of Cardiff.

This exciting new MA Design Innovation programme has been designed to harness your creativity, sharpen your critical thinking and enhance your professional skills, so that you may lead the next generation of pioneering businesses and innovative organisations.

The course provides a platform for graduates from all disciplines to collaborate across boundaries to imagine future worlds and propose alternative solutions to complex global challenges.

Through immersion in the latest design thinking and innovation methods, you will show how design is a tool for change. As intrapreneurs responsive to emerging social and environmental concerns, and entrepreneurs disruptive in designing forward-thinking organisations.

Teaching within the Faculty of Creative Industries, in the heart of Cardiff, provides a uniquely creative platform to refine personal and professional skills which are in high demand by industry and civil society.



What you will study

ur guiding philosophy is to actively seek new interactions between creativity, industry and society, through experimental modes of design research and engagement. Interactions which are underpinned by thematic areas of study aligned to global socio-economic challenges (technology enabled futures; healthy societies; consumption and sustainable economies; activism and civic participation; hyperconnectivity and business models; climate change equity). Themes which challenge you to explore the role of design-led innovation in delivering benefit for individuals, businesses and civil society.

Typical modules include:

Global contexts and systems (20 credits)

You will explore motivations and behaviours influencing design and innovation practice within contemporary contexts. Your strategic thinking will be developed through reference to economic, social and environmental ecosystems.

Design-led innovation principles and methods (20 credits)

You will investigate the role of innovation professionals in delivering value to organisations. The key principles of design-led innovation to manage innovation in commercial businesses and values-led organisations.

Design Thinking Lab (20 credits)

You will apply the design thinking methodological approach to: problem setting and framing; identifying opportunities from insights; generating ideas; prototyping concepts; validating and testing outcomes. The module also provides a speculative space where you can explore creative ways of communicating future narratives.

Advanced design research (20 credits)

You will employ advanced design research methods to inform strategic decision-making and add value to organisations. This includes human-centred (ethnographic) research techniques to derive user perspectives (observation, conversation and immersion), design research tools to map relationships, visualise journeys and develop narratives.

Creative and collaborative professionalism (20 credits)

Your professional presence and collaborative skills will be developed in this module, through presenting innovation proposals and concepts to partners and clients in an authentic, engaging and creative way.

Innovation Impact Lab (60 credits)

You will focus on the transformative power of design, in challenging incumbent business practices through the examination of innovation models which respond to broader societal and sustainable development challenges. You will develop a lab mindset though the experimentation of creative approaches to the measurement, reporting and strategic management of environmental, social and economic impacts.

Innovation Lead Project (20 credits)

This is your final self-directed project which empowers you to fully express your creative innovation skills and intrapreneurial mindset, through the detailed proposition, execution and analysis of a live innovation project.


Teaching

Course Structure

The course is offered as a one year full-time or two year part-time (180 credits) level 7 course. The academic year 2020/2021 commences on 21st September 2020 and ends on 4th June 2021.

Both full and part-time modes comprise of six modules (20 credits each), culminating in an Innovation Lead Project encompassing all prior learning (60 credits). Part-time study offers a more flexible way to study, over an extended two year period. Part-time provision mirrors that of full-time, with teaching through traditional face-to face (lectures, seminars, tutorials, groupwork etc.), directed and independent study activities.

Stages within the course delivery provide opportunities to accrue 60 credits within term one (year one for part-time study) for a Postgraduate Certificate (PGCert), and 120 credits upon further successful completion of modules within term two (year two part-time) for a Postgraduate Diploma (PGDip).

Course delivery:

A programme of expert lectures, immersive activities and real-world briefs will catalyse your thinking around key innovation themes.

You will apply the design thinking methodological approach to: problem setting and framing; identifying opportunities from insights; generating ideas; prototyping concepts; validating and testing outcomes.

Activities focus on the professionalisation of your research and communication skills, required to negotiate the delivery of innovation projects and to secure buy-in from stakeholders. Interaction with external project mentors, guest lectures industry visits will inform design iteration and outcomes.
divergent and convergent thinking and iterative experimentation drive innovation.

The course provides opportunities for you to increase your value to future employers through exposure to real-world experiences of applying your design acumen to commercial and social projects.

Additional Costs

It is not anticipated that students will be required to undertake a DBS check, however in a scenario of students undertaking research with minors or vulnerable groups, full ethics scrutiny will be sought Issues (see section G. Ethical Issues).
If appropriate, students would be liable for any costs.

Assessment

The course employs a range of assessment methods which reflect the personal, collaborative and academic skills appropriate for a professional in this field. Methods which encourage metacognition, promoting thinking about the learning process not just the learning outcomes.

A mix of individual and group assessment methods are employed including: portfolio, podcasts, personal reflections, blogs, group presentations, workshop facilitation, simulation, interactive artefacts, scenario, and organisational intervention proposals.


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MEng (Hons) Aerospace Engineering

This degree aims at providing you with the knowledge and skills required in the Aerospace Industry.

Flight vehicles are subjected to demanding conditions such as those caused by changes in atmospheric pressure and temperature, with structural loads applied upon vehicle components. Consequently, they are usually the products of various technological and engineering disciplines including aerodynamics, propulsion, avionics, materials science, structural analysis and manufacturing. Because of the complexity and number of disciplines involved, aerospace engineering is carried out by teams of engineers, each having their own specialised area of expertise

The course is designed to meet accreditation requirements of the RAeS and IMechE for Chartered Engineer status. This course will include a live flight experience, which is reinforced with SIM work in Flight Simulator. We have strong links with industry and place considerable emphasis on student projects. We also encourage industrial placements as part of a sandwich year option.


What you will study

This degree includes a large amount of mathematical and computational analysis, mixed with practical design and build activities, which are designed to embed the classroom learning. The first year of the course is common with our aeronautical provision allowing you the chance to switch between courses at the end of your first year.

Commencing the second year you will study a range of aerospace modules unique to this course, and this thread then continues until the end of your studies.

The course is designed with industry in mind, and opportunities that will arise in the aerospace industry. USW has a strong record of placing graduate engineers in substantive roles upon graduation.

You will develop soft skills through practical design and make activities, and finally, you will study elements of management, business and project management. This will develop your initiative, and effective communication and interpersonal skills, to achieve the high level of technical leadership required in a modern engineering environment. Your new skills will be further tested through group and individual research and design projects.

The course is delivered on a full time basis, and the typical academic year runs end of September to Easter, with Exams in May. Each module has between two and three hours of contact time per week, with directed learning and independent study making up the majority of a students study requirements.

We offer a range of guest lectures, Engineering trips and industrial visits during the course.


Teaching

You can study this degree on a full time basis and it also offers a sandwich work placement should you decide this is an appropriate pathway for you.

This aerospace programme is taught through lectures, which are supported by tutorials, practical sessions and seminar groups. Wherever possible, your work will be based on live projects and case studies, with contributions from industry professionals.

Throughout your training, you will engage in activities that help you become self-reliant, self-motivated and resourceful, as well as develop leadership qualities and management expertise.

Assessment

There is a range of assessment methods, such as formal closed book exams, group work, individual projects, oral assessments and laboratory experiments, Exam contribute approximately 25% of all assessments on the course.

The programme of assessment aims to measure the skill and competence of the individual student by means of a structured and integrated approach to a defined coursework schedule.

The assessment strategy has been devised to reflect the diverse nature of the module content with a balance between those modules assessed through assignments, coursework and oral presentations.


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MEng Automotive Engineering

This four-year Master of Engineering course is designed to give you a higher technical knowledge, and is the highest award for undergraduate study in engineering. The MEng course is a great route for students who want to become registered Chartered Engineers as it meets the Engineering Council’s educational requirements to gain Chartered Engineer (CEng) status: the highest standard within the industry.

The University has a strong reputation in automotive research and development. The Centre for Automotive and Power Systems Engineering (CAPSE) undertakes research and consultancy for some of the top car manufacturing companies. The research centre also supports teaching on the automotive degree and final year projects. We have strong links with the automotive sector and we place considerable emphasis on student’s projects.

Our students have access to facilities which include Computer Aided Design (CAD) and analysis software, automotive engine test beds, a gas turbine plant, laser scanning arm and wind tunnel. As part of your studies you will also have the chance to be involved in the development of a formula student racing car.

Studying on the MEng Automotive Engineering course will remove the need to source further funding to study a Masters-level qualification.



What you will study

For the first three years, you will study alongside those on the BEng (Hons) Automotive Engineering course. This will give you the opportunity to learn fundamental engineering principles, further develop your knowledge and skills and gain an appreciation for concepts relevant to automotive engineering. In your fourth year, your additional year of study, you will apply what you’ve already learned on a substantial project.

Year One

  • Mathematics for Engineers
  • Vehicle Electrical and Electronic Systems
  • Design and Manufacture
  • Professional Practice for Engineers
  • Engineering Mechanics 1
  • Thermofluids for Engineers

Year Two

  • Computational Techniques for Analysis
  • Engineering Management and Business Constraints
  • Engineering Mechanics 2
  • Engineering Materials Science
  • Manufacturing
  • Design for Automotive Engineers
  • Vehicle Control Systems

Year Three

  • Individual Project
  • Finite Element Analysis
  • Manufacturing Systems and Management
  • Vehicle Dynamics and Structures
  • Research Methods for Engineers
  • Aerodynamics and Computational Fluid Dynamics
  • Vehicle and Engine Technology

Year Four

  • Integrative group project – 40 credits
  • Vehicle power trains and systems
  • Business and risk management

Optional modules include:

  • Hybrid vehicle technologies
  • Further engineering materials*
  • Fatigue and fracture*
  • Further finite element analysis*
  • Further computational fluid dynamics*
  • Heat transfer and combustion*
  • Lean manufacture*

The above information is a sample module description for illustrative purposes. Modules and module content may change from time to time.


Teaching

You will learn via lectures, tutorials and seminars. As well as this, you will spend time keeping up-to-date on current issues within the engineering industry. You will also learn through practical work, group projects and a final year project.

Assessment

You will be assessed through assignments, coursework, ongoing class tests and exams. Presentations are included as elements of assessments in some modules, in order that key communication and presentation skills can be developed.


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MSc Civil Engineering

The MSc Civil Engineering programme is your opportunity to establish or consolidate your career as a Civil Engineer. Your engineering studies will develop the critical and analytical skills, and management expertise needed to manage civil engineering projects and implement sustainable solutions.

The course provides the further learning required to progress to Chartered Engineer (CEng) status. Working professionals may progress towards CEng status through a tailor-made route. This will help you accelerate to the remaining steps of CEng status by working with your employer in the process. This is a unique feature of a Masters course and significantly reduces the period required to achieve Chartered status.

As well as developing your analytical and problem-solving skills, tuition covers project planning and management. The MSc Civil Engineering course is also underpinned by research into areas such as the use of novel and sustainable materials, geotechnics, and structural modelling.

The course has two distinct pathways to enable you to specialise in either Structural or Environmental Engineering. You should select the relevant pathway – MSc Civil Engineering (Structural) or MSc Civil Engineering (Environmental) – when completing your application.


What you will study

Advanced Civil Engineering Materials 20 credits – develop knowledge of a variety of construction materials and use them to maximise sustainability

Geo-Environmental Engineering 20 credits – developing geotechnical concepts and applying field and laboratory data to geo-environmental problems.

Project Management 1 Theory & Practice 20 credits – application of project management framework and HR management for construction projects

Individual Dissertation 60 credits – a major, comprehensive, innovative piece of investigative individual research.

Structural Pathway

Advanced Structural Mechanics 20 credits – advanced understanding of structural mechanics to solve engineering problems, including seismic and finite element analysis.

Advanced Structural Design 20 credits – understanding design of advanced structures and exercising appropriate judgement, based on requirements of client/multidiscipline design team and sustainability.

Design of Timber & Masonry Structures 20 credits – develop design techniques for Timber and Masonry construction and embodied carbon assessment.

Environmental Pathway

Carbon Management 20 credits – develop knowledge and deepen understanding of Low Carbon Technologies and Sustainable methods.

Environmental Management 20 credits – broadening awareness of current and established environmental management issues and practice, to critically evaluate strategies for business improvement.

Environmental Engineering 20 credits – develop an understanding of environmental processes and environmental engineering and the impact they have on public health.


Teaching

This postgraduate degree in Civil Engineering is delivered in three major blocks that offer an intensive but flexible learning pattern, with two entry opportunities for applicants each year – February and September.

You will learn through lectures, tutorials, and seminars, as well as guest lectures and seminars with prominent industry experts. You will complete a research dissertation on a chosen topic of interest using our excellent laboratory facilities and specialist support.

Assessment

Some modules are assessed through coursework, others by a combination of design projects and a formal examination.


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MSc Professional Engineering

The MSc Professional Engineering, which meets the academic requirements of CEng status, is available to those currently in employment and is ideal if you are seeking to further progress and develop within the engineering profession.

The innovative and flexible part-time engineering qualification allows you to gain a Masters degree and progress towards Chartered Engineer (CEng) status through activities undertaken in the workplace.

With a strong emphasis on work-based learning, it integrates supervised work based learning and professional development. The content is directly relevant to you and your employer.



What you will study

The length of time it takes to complete the MSc Professional Engineering will vary depending on each student’s experience on entry.

At the beginning of the MSc Professional Engineering, you will be assigned a mentor who will guide you through each module using work-related projects. A professional development review is undertaken to determine which professional competencies you have evidenced through previous projects, and which still need to be addressed.

Once these outstanding competencies have been identified, a learning contract is developed and agreed by you, your employer and the University. This contract is submitted to the relevant professional body for approval. Following approval, you will take a series of modules that address the professional competencies you wish to achieve. On completion of this taught element, you will also complete a dissertation.

Modules include:

Professional Development Audit
Reflect upon and critically analyse aspects of your work based related learning in the context of addressing the UK- Standard Engineering Competence (UK-Spec) for a Chartered Engineer.

Learning Contract
Identify gaps in academic and professional knowledge and develop a detailed learning contact to identify learning objectives and devise a programme of work related study to meet the requirements of the programme and the UK-Spec

Existing and Emerging Technologies
Evaluate and critically assess existing and emerging technology and/or techniques in seeking an optimal solution.

Engineering Design
Create and develop an economically viable product, process or system to meet a defined need. Design development in areas where research information is limited or incomplete.

Engineering Analysis
Demonstrate the use of appropriate methods in the analysis of engineering problems and to critically evaluate the outcomes.

Project Management for Engineers
Critical awareness of management issues in the delivery of engineering projects, to develop leadership skills in the planning and implementation of projects.

Technical Communication Skills
Critically reflect upon effective interpersonal skills, communication in the work place and the communication of technical material to non-technical audiences.

Professional Engineering Responsibilities
Understand and critically assess the wider implications of the engineering process. Review and reflect upon the wider social implications of the engineering profession

Dissertation
Using appropriate resources, undertake a major piece of investigative research which develops and demonstrates the ability to gather, analyse, and report the products of the research in a logical and professional manner


Teaching

This flexible engineering masters gives working professionals who cannot commit to full-time study the opportunity to gain a professional qualification from home/the workplace.

The length of time it takes to complete the MSc Professional Engineering will vary depending on each student’s experience on entry. However, the average time taken is about three years.

Student support

You will also have access to all the facilities and services available at the University.

Students have access to the programme leader, award leaders and module tutors via ‚open door’ policy in person, on the telephone or via e-mail and Blackboard.

Pastoral care is provided by the Faculty Advice shop and the University student support services which includes Special Needs co-ordinators.

Academic support in mathematics, English and essay writing is available from the Study Skills Team. 

Students will be allocated an industrial mentor in the workplace and also an academic mentor at the University.

Assessment

This is 100% coursework. You will be required to produce reports on the projects you have undertaken in the workplace, deliver a presentation, or participate in oral examinations.

You may find you are already meeting the academic requirements as part of your job and your studies simply provide you with further focus and additional benefits.


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MSc Strategic and Digital Marketing

The MSc Strategic and Digital Marketing course is a one year (full-time) or two-year (part-time) taught postgraduate course that is triple accredited with the following professional marketing, digital, and public relations regulatory bodies:

  • Institute of Data and Marketing and its sister organisations the Data & Marketing Association (IDM/DMA)
  • Chartered Institute of Marketing (CIM)
  • Public Relations & Communications Association (PRCA)

It is recognised both in the UK and worldwide as a quality course.

The MSc Strategic and Digital Marketing course is aimed at undergraduate students fresh from their undergraduate studies, or those with a few years experience, as well as ‘seasoned’ practitioners wishing to consolidate and/or establish new learning and skills. The course content, which is taught in the heart of Cardiff and online, aims to nurture the next generation of marketing practitioners, strategists and leaders, who are commercially responsive to audience research insights, to develop meaningful value propositions and implement innovative and sustainable multi-channel offerings through agile and creative business models. Students are provided with a uniquely creative platform to conceptualise, the process of going to market through contemporary marketing strategies, planning, practice and research insights, and implement value propositions to complex real-world challenges.

The guiding philosophy of MSc Strategic Digital Marketing is to actively seek new ways of ‘doing business’ through agile business modelling and is underpinned by thematic areas of study aligned to global socio-economic challenges, including effectual altruism, consumption and sustainable economies; communities of practice and interest, tribal participation; and business model technology-enabled futures and omnichannel implementation.

At USW, we acknowledge that the only constant is change, and none more so than the current environment. This new and exciting course reflects the challenges new managers and existing leaders in marketing face, exploring the role of marketing in delivering value for individuals, businesses, and society.

The course is delivered by award-winning international teaching, learning, and research experts in the areas of marketing, digital, and public relations. Teaching within the course has a clear purpose, which is to build students’ professional autonomy as individuals who are responsive to emerging concerns, and disruptive in co-creative and future-oriented organisations.

Additionally, students on the MSc Strategic and Digital Marketing course are:

  • Automatically given membership to Institute of Data and Marketing (IMD) and can gain a GDPR award.
  • Given access to a host of resources, networking events and skill development experiences provided by both the IDM and DMA.
  • Given access to the Chartered Institute of Marketing (CIM), who have a prolific network of professional marketers’ hub in the UK and around the world.
  • Entitled to, dependent on your previous qualifications, be exempt from some of course content* of the MSc Strategic and Digital Marketing, in addition to having access to free online learning and networking events and opportunities provided by the PRCA.

What you will study

The MSc Strategic Digital Marketing course is founded on developing a critical understanding of key theoretical constructs and is guided by a common vision shared by the teaching team, which is to ensure that students develop the professional capabilities needed to successfully work in the Strategic Digital Marketing sector.

The course content is informed by industry reports such as the CIM Competency Framework and the IDM/DMA Skills Census, and teaching activities will focus on the practical application of theory and the development of professional skills.  The use of case studies, expert guest and industry speaker’s masterclasses, and networking events and simulations exemplify this approach as does the inclusion of the Personal and Professional Skills Development module. This module runs throughout the course and allows students to gain certifications, knowledge and learning experiences that are relevant to the main course module deliveries. You will undertake a personal and professional learning/training needs analysis to understand your hard and soft skill gaps, and tailor your development based on these gaps. The module focuses on the development of professional and employability skills, and where possible, students who complete the professional skills workshops will receive an industry certificate or qualification. For example, students completing the Google Analytics workshop will be encouraged to sit the Google Analytics Individual Qualification (GAIQ) exam.

 

FULL-TIME Course

1 Year

Term 1 – September to November

Personal and Professional Skills Development

This unique module complements our core module delivery – you will not only be learning the theoretical underpinning of each of the subject areas, but you will also study and attain learning that is specific to you. The module aims to develop and enhance the employability of students by providing them with the opportunity to develop the personal and professional skills valued by the strategic and digital marketing industry employers. Students will identify learning opportunities for personal and professional development which will be signposted to relevant online or learning /networking opportunities by the course leader and module tutors coinciding with module delivery and USW provision – to ensure Personal and Professional Development can take place. In addition, you will be applying this learning to real world and live client projects (or your own projects) throughout the course, which means that by the time you complete your study you will have valuable evidence of your learning and its application.

Strategic and Digital Marketing Research Insights

In this module students will gain knowledge and skills in the development of both applied marketing and digital audience focussed research as well as the academic and theoretical underpinning research philosophies and methodologies. It aims to enable the learner to conduct and apply robust academic and business practitioner research develop market sensing and learning abilities. To do so, the module aims to develop the learner’s critical understanding and skills of research theory and practice in a strategic and digital marketing context. Develop the learner’s understanding defining value for the audience and organisation through MIS, MR, Market Intelligence, and cross-disciplinary methods. Critically review a range of research methodologies and select as appropriate those that are relevant to the aims and objectives of the research. Provide the learner with a skill set to manage the practical aspects of planning, conducting, and producing a research project and meet professional body requirements for research skills, knowledge, and practitioner accreditation.

Contemporary Marketing and Digital Strategies

Explore the models and frameworks of contemporary strategic and digital marketing strategy, their relationships and antecedents and their potential for contextual application.

 

Term 1 – 2: December to January

Personal and Professional Skills Development

As above.

Integrated Marketing Communications

This module aims to equip students with the knowledge and tools required to design and plan the implementation of campaigns in an agile manner. Through this module, students will be able to define the key considerations, forces, frameworks, and steps of a campaign plan and design an adaptable campaign which aligns with brand and customer requirements demonstrated through practical digital practice.

 

Term 2: January to April

Personal and Professional Skills Development

As above.

Strategic Brand Management in the Age of Uncertainty

This module seeks to acknowledge that we are living in an era where rapid change has become the norm. This module critically explores how brands are proactively and pragmatically responding to the challenges created by a global environment that is constantly in flux. Therefore, this module aims to introduce students to key theories of branding and brand reputation management and to develop a critical awareness of the external challenges of managing brands in the global environment.

Strategic and Digital Marketing Consultancy Project

This module aims to critically explore and examine strategic and digital marketing project management, and consultancy skills in a strategic and digital marketing context. Enabling students to understand and explore relevant and key project management principles. Students will be able to use consultancy skills to reflect, monitor, and evidence the ‘management of self’ in a strategic and digital marketing context.

 

Term 3: May to September

Strategic and Digital Marketing Dissertation OR Strategic & Digital Marketing Major Project

Students choose either the dissertation or major project option after discussion and consultation with the course leader. Both aim to allow students to develop a deeper understanding of their area of specialisation or practice, provide students with an opportunity to undertake either an extended piece of independent focused research or a major project of a substantial nature, to further develop students’ abilities to produce an extended piece of formal written work and to professionalise career skills.

 

PART-TIME Course (2 Years) – recommended delivery

Year 1

Term 1: September to mid-November

Personal and Professional Skills Development.

Strategic and Digital Marketing Research Insights

Term 1-2: December to January

Personal and Professional Skills Development.

Integrated Marketing Communications

Term 2: January to April

Personal and Professional Skills Development

Strategic Brand Management in the Age of Uncertainty

 

Year 2

Term 1: September to mid-November

Personal and Professional Skills Development

Contemporary Marketing and Digital Strategies

Term 1-2: December to January

Personal and Professional Skills Development

Term 2: January to April

Personal and Professional Skills Development

Strategic and Digital Marketing Consultancy Project

Term 3: May to September

Strategic and Digital Marketing Dissertation OR Strategic and Digital Marketing Major Project


Teaching

The course is delivered as a blended approach i.e. learning will take place weekly both online and on-campus.

Contact hours will be between 10-12/week over two days/evenings

Additional individual study hours will vary between modules, but an average would be 20-30 hours

Guest lectures will be provided and based on availability and by module.

Student activities will be based on lecture/tutorial/seminar (live and/or pre-records) and workshop activities engagement.

Often employer engagement and opportunities are mediated through careers, campus events or module assessment methods as these are often based on live client briefs.

Assessment

There are no exams.

All assessments are coursework – with presentations, reports, essays and project work (group and individual) being used as well as opportunities for individual personalised learning and assessment via the Personal and Professional Development module.


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Wiza studencka do Wielkiej Brytanii

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