Business Management and Marketing


Why study business management and marketing?


Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy.

Studying both subjects gives you an understanding of organisations and their management, and the diverse ways marketing is used to demonstrate the quality and usefulness of products, brands and services.

These skills in combination lead to a diverse range of careers in both fields.


Why UWE Bristol?


BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of business disciplines and choose your career path as you develop. This is the only degree programme in Bristol that unites business management with marketing.

You could specialise in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication.

Analyse real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing.

Apply marketing theory to real businesses and develop crucial skills expected by employers.

Be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a reputation for producing ‚work ready’ graduates.

Bristol is recognised as one of the UK’s leading marketing hubs with a strong employer network and diverse graduate opportunities.

Guest speakers, paid placements and internships, competitions and an active Marketing Society ensure you have regular access to industry and the latest developments in the field.

We work closely with the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IOD) who offer you opportunities to network, access events and gain valuable accreditations.


Where can it take me?


The broad nature of this degree means diverse career pathways. Career prospects are excellent with many graduates going on to marketing or management roles.

Typical roles include product manager, brand manager, sales executive or market researcher and roles in management, recruitment or HR.

Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.


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Business Management and Leadership (with Foundation Year)


Why study business management and leadership?


Organisations are changing rapidly, and so is the nature of leadership.

While experts explore what future leadership models could look like, organisations need professionals to show how good leadership enables a workforce to reach their potential.


Why UWE Bristol?


BA(Hons) Business Management and Leadership is an applied degree for students who want to learn about the challenges of leadership alongside a solid foundation in business.

The business management modules give context and a deeper understanding to the specialist modules.

Although leadership is one of the fastest-growing fields in higher education, not many universities in the UK offer it at undergraduate level.

Our organisation development consultant project, where you’ll work as a consultant for local organisations, is also unique across undergraduate business management courses.

You’ll benefit from our connections with industry and our ‚learn by doing’ approach, which ensures you’ll graduate with crucial skills to succeed in your career.

This course is accredited by the Chartered Management Institute (CMI), giving you professional recognition and access to specialist resources, mentoring schemes and networking events.


Where can it take me?


The knowledge and skills gained from this degree are highly valued by employers.

Its broad grounding will give you diverse career opportunities in both leadership and business management.

Our students secure business management roles with multinationals and on graduate training programmes across the public, private and voluntary sectors.

Many students progress to a master’s degree in leadership and management or areas like financial management, marketing, human resource management and business administration.


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Business Management and Leadership


Why study business management and leadership?


Organisations are changing rapidly, and so is the nature of leadership.

While experts explore what future leadership models could look like, organisations need professionals to show how good leadership enables a workforce to reach their potential.


Why UWE Bristol?


BA(Hons) Business Management and Leadership is an applied degree for students who want to learn about the challenges of leadership alongside a solid foundation in business.

The business management modules give context and a deeper understanding to the specialist modules.

Although leadership is one of the fastest-growing fields in higher education, not many universities in the UK offer it at undergraduate level.

Our organisation development consultant project, where you’ll work as a consultant for local organisations, is also unique across undergraduate business management courses.

You’ll benefit from our connections with industry and our ‚learn by doing’ approach, which ensures you’ll graduate with crucial skills to succeed in your career.

This course is accredited by the Chartered Management Institute (CMI), giving you professional recognition and access to specialist resources, mentoring schemes and networking events.


Where can it take me?


The knowledge and skills gained from this degree are highly valued by employers.

Its broad grounding will give you diverse career opportunities in both leadership and business management.

Our students secure business management roles with multinationals and on graduate training programmes across the public, private and voluntary sectors.

Many students progress to a master’s degree in leadership and management or areas like financial management, marketing, human resource management and business administration.


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Business Management and Economics (with Foundation Year)


Why business management and economics?


In an ever-changing global economy, economics in business is becoming increasingly significant.

Combining this discipline with business will broaden your knowledge, open up career paths and provide context when applying theory and practice to real-world businesses.


Why UWE Bristol?


BA(Hons) Business Management and Economics teaches a 50/50 split of academic disciplines in economics alongside a vocational knowledge of business.

If you’re interested in a future in business and intrigued by economics, this is the perfect next step for you.

Bristol Business School will help you develop the practical skills you need for a future in the public or private sector. Discover how to use specialist tools for economic analysis. Learn excellent managerial skills, analytical expertise and how to factor the role of ethics and sustainability into decision making. Train in our modern Bloomberg trading room to get real-time insight and unrivalled practical experience.

Our teaching embraces pluralism (considering multiple theories or approaches together) to help you debate complex questions, form opinions and look at things from different perspectives.

Regular guest speakers and case studies mean you’ll broaden your knowledge of the industry, and stay on top of the latest developments.


Where can it take me?


With our emphasis on employability, you’ll graduate with the skills and experience that you (and your future employer) need to succeed.

Our graduates go on to careers in business analysis, management, marketing, personnel, strategic management and planning in private and public sector organisations.

If you choose further study, you’ll be ready for a master’s in areas like financial management, economics, human resource management and marketing.


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Business Management and Economics


Why business management and economics?


In an ever-changing global economy, economics in business is becoming increasingly significant.

Combining this discipline with business will broaden your knowledge, open up career paths and provide context when applying theory and practice to real-world businesses.


Why UWE Bristol?


BA(Hons) Business Management and Economics teaches a 50/50 split of academic disciplines in economics alongside a vocational knowledge of business.

If you’re interested in a future in business and intrigued by economics, this is the perfect next step for you.

Bristol Business School will help you develop the practical skills you need for a future in the public or private sector. Discover how to use specialist tools for economic analysis. Learn excellent managerial skills, analytical expertise and how to factor the role of ethics and sustainability into decision making. Train in our modern Bloomberg trading room to get real-time insight and unrivalled practical experience.

Our teaching embraces pluralism (considering multiple theories or approaches together) to help you debate complex questions, form opinions and look at things from different perspectives.

Regular guest speakers and case studies mean you’ll broaden your knowledge of the industry, and stay on top of the latest developments.


Where can it take me?


With our emphasis on employability, you’ll graduate with the skills and experience that you (and your future employer) need to succeed.

Our graduates go on to careers in business analysis, management, marketing, personnel, strategic management and planning in private and public sector organisations.

If you choose further study, you’ll be ready for a master’s in areas like financial management, economics, human resource management and marketing.


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Business Computing (with Foundation Year)


Why study business computing?


Businesses need good IT people – and that means people who understand the technology, but also how to apply it to real business challenges.

Web, programming and data analysis are all important strands. So is data analytics, with businesses increasingly using it for consumer research, marketing and social media.

Having a solid base of IT knowledge across all these areas, with a relevant mix of business skills thrown in, will put you in a strong position for current and emerging roles in the digital industry.


Why UWE Bristol?


BSc(Hons) Business Computing teaches you the fundamentals of computer science, with a particular focus on applying different technologies to the needs of businesses.

Gain core knowledge of programming, web development, databases and information systems, as well as technical skills in data manipulation and software design. Learn about data analytics, and specialise in aspects of marketing, business or advanced computer science topics. Develop broader skills employers value in IT professionals, from teamwork and leadership to problem-solving and project management.

Supported by UWE Bristol’s engineering and computing partner employers, this course is strongly rooted in industry. Guest lecturers from businesses will regularly share their insights with you, and you’ll have the chance to work on live briefs to apply what you learn to actual business scenarios. Depending on where you want to specialise, work placements are available in a choice of organisations.


Where can it take me?


As a graduate, you’ll have a strong mix of computing and data analytics skills within a business environment.

This will put you in an excellent position for a wide range of IT-focused careers including business analyst, software developer, data analyst and marketing analyst, to name a few.


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Business Computing


Why study business computing?


Businesses need good IT people – and that means people who understand the technology, but also how to apply it to real business challenges.

Web, programming and data analysis are all important strands. So is data analytics, with businesses increasingly using it for consumer research, marketing and social media.

Having a solid base of IT knowledge across all these areas, with a relevant mix of business skills thrown in, will put you in a strong position for current and emerging roles in the digital industry.


Why UWE Bristol?


BSc(Hons) Business Computing teaches you the fundamentals of computer science, with a particular focus on applying different technologies to the needs of businesses.

Gain core knowledge of programming, web development, databases and information systems, as well as technical skills in data manipulation and software design. Learn about data analytics, and specialise in aspects of marketing, business or advanced computer science topics. Develop broader skills employers value in IT professionals, from teamwork and leadership to problem-solving and project management.

Supported by UWE Bristol’s engineering and computing partner employers, this course is strongly rooted in industry. Guest lecturers from businesses will regularly share their insights with you, and you’ll have the chance to work on live briefs to apply what you learn to actual business scenarios. Depending on where you want to specialise, work placements are available in a choice of organisations.


Where can it take me?


As a graduate, you’ll have a strong mix of computing and data analytics skills within a business environment.

This will put you in an excellent position for a wide range of IT-focused careers including business analyst, software developer, data analyst and marketing analyst, to name a few.


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Business and Management (with Foundation Year)


Why study business and management?


Businesses have to constantly challenge and re-invent themselves to compete in the increasingly competitive global market.

As such, employers need graduates who can go beyond business theory with practical skills and real-world experience of how the business world works.


Why UWE Bristol?


BA(Hons) Business and Management is driven by the needs of organisations, with an emphasis on skills development. It equips you with knowledge and experience you need to succeed in your career.

This course is for those who want a business career but aren’t ready to specialise yet. It’s flexible and practical, giving you lots of choice and the chance to hone interests through specialist modules.

This course is accredited by the Chartered Management Institute (CMI).

If you complete the ‚Coaching in Organisations’ module you’ll also be awarded the Institute of Leadership and Management (ILM) Level 3 Award in Coaching.

You’ll learn about organisational functions like marketing, finance and human resource management from enthusiastic, research-active experts and supportive tutors.

Enterprise is at the heart of everything we do at Bristol Business School. We help our students to get their start-up ideas up and running with funding, support, desk space and our own in-house crowdfunding platform.

You’ll gain real-world experience through placements and internships and get access to guest speakers, case studies, competitions and online simulations, ensuring you graduate ready for work.


Where can it take me?


Business and Management at UWE Bristol is a broad, practical degree with many potential specialisms and a range of career pathways.

Our graduates hold management roles in retail, marketing, HR (human resources) and recruitment.


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Business and Management


Why study business and management?


Businesses have to constantly challenge and re-invent themselves to compete in the increasingly competitive global market.

As such, employers need graduates who can go beyond business theory with practical skills and real-world experience of how the business world works.


Why UWE Bristol?


BA(Hons) Business and Management is driven by the needs of organisations, with an emphasis on skills development. It equips you with knowledge and experience you need to succeed in your career.

This course is for those who want a business career but aren’t ready to specialise yet. It’s flexible and practical, giving you lots of choice and the chance to hone interests through specialist modules.

This course is accredited by the Chartered Management Institute (CMI).

If you complete the ‚Coaching in Organisations’ module you’ll also be awarded the Institute of Leadership and Management (ILM) Level 3 Award in Coaching.

You’ll learn about organisational functions like marketing, finance and human resource management from enthusiastic, research-active experts and supportive tutors.

Enterprise is at the heart of everything we do at Bristol Business School. We help our students to get their start-up ideas up and running with funding, support, desk space and our own in-house crowdfunding platform.

You’ll gain real-world experience through placements and internships and get access to guest speakers, case studies, competitions and online simulations, ensuring you graduate ready for work.


Where can it take me?


Business and Management at UWE Bristol is a broad, practical degree with many potential specialisms and a range of career pathways.

Our graduates hold management roles in retail, marketing, HR (human resources) and recruitment.


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Business and Law (with Foundation Year)


Why study business and law?


In a competitive global economy, knowledge of legal systems in business gives managers an edge. Understanding business functions and practice also benefits law professionals operating in demanding business environments.

Combining these two disciplines gives you greater career choice, with routes to roles in management, law, finance, the public sector and beyond.



Why UWE Bristol?


BA(Hons) Business and Law equips you with a strong foundation in business and law with the opportunity to specialise in either subject at the end of your first year.

Contemporary modules in commercial, company, international trade and employment law run alongside core business modules spanning marketing, strategic management and managing people.

You’ll be taught by experts from the reputable Law and Business Schools and be part of an active community of students and staff.

If you decide to specialise in law by studying our LLB(Hons) Law with Business it will provide a good foundation if you wish to sit the Solicitors Qualifying Examination (SQE). If you’re an aspiring barrister, our LLB(Hons) Law with Business can include the core subjects which you’ll need to satisfy the academic stage of training before studying the Bar Training Course (BTC).

As a full-service Law School, you can study both the BTC and Solicitors Training Course (STC) with us at UWE Bristol:

LLM/PGDip Bar Training Course (BTC)

PGDip Bar Training Course (BTC) (two part)

PGDip/PGCert Solicitors Training Course (SQE prep)

LLM/PGDip Solicitors Training Course (SQE Prep)

Gain valuable real-world skills and experience through study trips and business-related work placements. Mock trials, law simulations and Pro Bono work will ensure you graduate with a practical understanding of law and familiarity with the industry.


Where can it take me?


Employers value the broad skillset, commercial awareness and employability of our students.

Career prospects are diverse and exciting. Depending on your specialism, you could start a career in business, law, HR, finance or the public sector. Our graduates have secured roles at Rolls Royce, HP, IBM, NHS, Hayes, Microsoft, Maclaren F1 and Lidl.

You may want to train as a barrister or solicitor through the STC or BTC or undertake a related postgraduate degree.


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